After Columbia, South Carolina native Shennice Cleckley closed down her storefront bakery, My Dessert Bar, she was faced with a choice: quit her baking business altogether or think of a new way to bring it back to life. By taking the business online, My Dessert Bar found an audience that she never knew existed. As Shennice put it on stage, there are three things that make her business successful: “love, butter, and Google tools.”
Thank you to Shennice and the 700+ attendees in Columbia for inspiring us with their stories about harnessing the power of the Internet to grow their businesses and create new jobs.