For Startups

Providing the best of Google products, people, and programs to help build and scale tech startups

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    Now more than ever, startups need support

    Whether you’re just starting out, scaling up, or quickly adapting to the current environment, we’ve gathered some useful resources from across Google to help you navigate the challenges ahead. Explore tools, lessons, and resources you can use today to adjust your advertising, adapt to new customer behavior, and run your business remotely.

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Build your skillset

Empowering founders everywhere to build something better

Google for Startups brings the best of Google’s products, connections, and best practices to startups through our global network of partners, at our seven Google for Startups Campus spaces, and online. Paired with a deep commitment to create diverse startup communities, many of our offerings are designed specifically to provide underrepresented founders with access to resources and opportunities.

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Improve your business and marketing skills with five-minute lessons

Primer is a mobile app with quick, interactive lessons on writing a business plan, making a great website, marketing a business online, and more.

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Featured story

Bitwise: empowering “underdog” communities with tech opportunities

Irma Olguin Jr dreamed of bringing the kind of tech opportunities available in mainstream cities like SF and LA to her agricultural hometown. So she founded Bitwise Industries, an organization that activates the "human potential" of underdog communities like Fresno by training, supporting, and hiring more than 4,000 aspiring developers and entrepreneurs to date.

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Startup stories

  • ShearShare

    When married entrepreneurs Courtney and Tye learned that 40% of salon and barbershop space goes unused, they built an app to connect salon owners to independent stylists based on a convenient time and price. Their startup, ShearShare, is a first-of-its-kind B2B marketplace that empowers cosmetologists and barbers to lease space by the day in 500+ cities worldwide.

    ShearShare

    McKinney, TX

  • CareAcademy

    Helen founded CareAcademy, an educational platform providing expert-developed online training for senior home care professionals, to empower others to pursue caregiving careers. So far, CareAcademy has provided training to more than 55,000 caregivers to date via 60+ interactive classes, available both on mobile and desktop.

    CareAcademy

    Boston, MA

  • Goodr

    Jasmine’s startup Goodr uses blockchain technology and Google Maps to bring surplus food from businesses that have it to nonprofits and people that need it. Goodr provides a triple-win solution for clients: improving bottom lines through charitable tax donations, reducing greenhouse emissions from landfills, and offering the ability to "feed more and waste less."

    Goodr

    Atlanta, GA

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